If you have never had a tele-sales function in your business before, outsourcing allows you to experiment and find out whether this is an effective means of promoting your company and will also support your other marketing strategies. Relationship building is fundamental to the success of any telemarketing campaign. Only by gaining feedback from your prospective customers can you make the strategic decisions needed to develop your business. I know that we at The Secret Service work in partnership with our clients, passing on any feedback and developing the relationship between prospective customers and the client. We provide your business with a direct channel of communication with prospective clients. We focus on driving new opportunities, developing cold canvass leads and new contacts, building and increasing your contact database and gaining appointments with new prospects. So where recommendations are great, cold calling (especially with The Secret Service) is proven to be very successful.