How to optimise your website

Search engine optimisation isn’t just about the metatags and links. It’s important to use your keywords to create the right content to optimise your website and allow Google, Yahoo, Bing and other search engines to recognise which search results you want it included in.

 We've put together a quick guide to give you a better understanding

Keyword density
Use your selected relevant keywords or phrases frequently in your copy, search engines will pick up the words or phrases which are relevant to your website. Be careful you don’t get carried away and overuse the keywords, for every one hundred words you should have at least two relevant keywords.
Headings and H tags
Search engines place more emphasis on headings - the text which goes between the < H1 >, < H2 > and the < H3 > tags – you can really pack your text with keywords but make sure it doesn’t end up sounding strange. Using keywords in links
Linking to other pages within your website will help to boost your pages rankings, use the keyword you are targeting on that page as your link text. Search engines like keywords to be near the top of the page, be careful you don’t fall into the trap of creating links at the top of your page as these can be distracting and in some cases the user can click off the page before they have even read it.

If you're looking to revamp your website or start a new business online we're offer free website planning sessions. We'll listen to what you want and offer friendly practical advice on how this can be achieved.

I look forward to hearing from you.

Elaine Fleck

Online Business Manager

www.sitebuilderdiy.co.uk 

www.sitebuilderbespoke.co.uk