Posted by: admin
on Oct 25, 2010
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Never underestimate the power of the humble flyer. It’s a vital element for any new or established business, looking to promoting a new service or product.. You can target specific geographical areas or even target right outside your shop, office, showroom, restaurant or takeaway. Helping to spread your sales message to the masses, and tempt them to come into your premieres to take a look or try out your services.
A5 size is usually recommended as the most convenient and economical size and now with digit printing techniques it can be full colour both sides for what use to be the price of simple single and spot colour price.
A good quality gloss paper heavy enough to stop the show through will make your two sided leaflet gets the message across quickly and effectively.
Think about what images or illustrations you can use this helps the flyer to be more inviting and attractive. Also think about the colours you want to use. For example if you have a cafe perhaps browns and greens to represent wholesome and fresh food include a mouth watering image of a cake or sandwich. If its carpets or furniture think of cool blues and a good image of happy smiling families, As they say sell the sizzle not the bacon.
This will all help the design and layout as they are crucial to your success make sure the header part of the leaflet has the ‘Hook’ or ‘Offer’ the better the Hook the stronger the up take. Use a Gift or a really good discount. The middle parts of the leaflet are for the finer details but try and keep this to bullet points, don’t over kill with lots of copies, get people to come and ask you questions about your product or service. Once you have them talking to you can close the deal.
The bottom section is the call to action area. Try saying it’s a limited offer, and they must respond by a today or have a cut of date. This will help speed up your response. It’s also the place for your Web address email telephone number office, showroom or shop address and your company logo. If you’re distributing away from you place of business, a good map and directions will help increase your response. Remember people will not buy your logo, unless it's a recognized nationally or International; brand so keep it away from the top. The Offer or Hook is the most important message. This is what will get your sales going, so give it Star billing.
If you need help with design contact the below, and you’ll be very surprised at the low cost prices for quality colour leaflet printing.
Vist http://www.there-fore.com/leaflets-a6-5k-p71 for best prices