Here are a few tips on SEO you will need a basic knowlage of HTML and a HTML editor to do the below. This is the starting place for effective SEO and will help you to get more website visitors, more customers and more sales. Recent statistics show that having high search engine rankings is the key to the success of your online business, if you would like a free SEO report on your web site conatct Eric Cuthbert 0191 286 9833 or email eric@there-fore.com

Pick 2-3 keyword phrases from our recommended keywords and include them anywhere possible in your website. This way, your website will be optimized according to those keywords:
1.    Include the keywords in your META KEYWORDS and META DESCRIPTION TAGS:

<META NAME="KEYWORDS" content="YOUR KEYWORDS HERE">

<META NAME="DESCRIPTION" content="YOUR DESCRIPTION HERE"> 2.    Include the keywords in your TITLE TAG:

<TITLE>YOUR TITLE HERE</TITLE> 3.    Include the keywords as part of HEADING TAGS:

<H1>ADD YOUR KEYWORD TO HEADING TEXT HERE</H1> 4.    Include the keywords in the BODY text that is visible to your visitors. 5.    Include the keywords in the IMAGE ALT tags in your site:

<IMG SRC="IMAGE_PATH" alt="KEYWORD HERE"> 6.    Include the keywords in the HyperLinks and HyperLinks Text on your site and if possible, change the names of your inner pages to include a keyword:

<A HREF="http://www.yoursite.com/YOUR_KEYWORD_HERE.html">YOUR KEYWORD HERE(this is the HyperLink Text)</a> 7.    Insert the following META ROBOT to assure proper indexing of your homepage as well as proper crawling of your inner pages:

<META NAME="ROBOTS" CONTENT="INDEX, FOLLOW"> 8.    Include the keywords in HTML COMMENT TAG:

<!-- COMMENTS TEXT HERE -->
Please note that in addition to optimizing your homepage, it is recommended that you optimize your inner pages as well. Each page of your site should have its own set of keywords, ones that are related to the page that they appear on.

Please help me to raise much needed cash for a fantastic North East Charity Children North East.
I am taking part (for the 3rd time) in the Great North Run and I am looking forward to running 13.1 miles for CNE . 

Visit CNE for further information about the brilliant work they do http://www.children-ne.org

Many Thanks in advance for support and kind donations.

Linda

How to optimise your website

Search engine optimisation isn’t just about the metatags and links. It’s important to use your keywords to create the right content to optimise your website and allow Google, Yahoo, Bing and other search engines to recognise which search results you want it included in.

 We've put together a quick guide to give you a better understanding

Keyword density
Use your selected relevant keywords or phrases frequently in your copy, search engines will pick up the words or phrases which are relevant to your website. Be careful you don’t get carried away and overuse the keywords, for every one hundred words you should have at least two relevant keywords.
Headings and H tags
Search engines place more emphasis on headings - the text which goes between the < H1 >, < H2 > and the < H3 > tags – you can really pack your text with keywords but make sure it doesn’t end up sounding strange. Using keywords in links
Linking to other pages within your website will help to boost your pages rankings, use the keyword you are targeting on that page as your link text. Search engines like keywords to be near the top of the page, be careful you don’t fall into the trap of creating links at the top of your page as these can be distracting and in some cases the user can click off the page before they have even read it.

If you're looking to revamp your website or start a new business online we're offer free website planning sessions. We'll listen to what you want and offer friendly practical advice on how this can be achieved.

I look forward to hearing from you.

Elaine Fleck

Online Business Manager

www.sitebuilderdiy.co.uk 

www.sitebuilderbespoke.co.uk 

GENERAL

1. How often is the data updated? Business data can decay at up to 40% a year, leading to a decline in response rates and deterioration in the cost-effectiveness of your campaign.
2. How is it updated? Different methods can be used for updating data which do not always equate to the best solution for direct marketing purposes. For example, relying on downloads from the latest set of Companies House data will only provide information on registered businesses and will not give details of non-limited/sole traders.
3. Are you registered with the Data Protection Act 1998? All list owners in the UK must go through the process of notification/registration with the Information Commissioner's Office and must collect data both fairly and lawfully.
4. Do you have deliverability guarantees? Deliverability guarantees can be a good measure of the confidence of the data supplier in the currency of their data and provides reassurance to you.

EMAIL SPECIFIC

5. Are the addresses collected in accordance with the Data Protection Act 1998 and the Direct Marketing Association's DM Code of Practice? This can reduce the risk of being viewed as a spammer with potentially damaging consequences such as being blacklisted by your ISP and suspension of all your online operations.
6. Have the recipients agreed to their details being passed to third party organizations for direct marketing purposes - essential for non-corporates?
Reason as 5 above.
7. Can the email address be linked to a qualified trading postal address? Reason as 5 above, plus the benefit of using more than one communication channel.

DIRECT MAIL SPECIFIC

8. Are the addresses at registered or trading sites? Registered addresses are very often not the same as the trading address. Send your mailing piece to the former and you could end up with a lot of wasted costs.
9. Is the decision-maker based at the address supplied? Not all data suppliers can provide the names of decision makers at the site from which they operate. Again, make sure costs aren't lost through using the wrong data.

TELEMARKETING SPECIFIC

10. Are telephone numbers suppressed against the Telephone Preference Service (TPS) and Corporate Telephone Preference Service (TPS) and how regularly does suppression take place? Prospect a business or individual by telephone that's on the TPS or CTPS register and you could end up with a £5000 fine.

Who is your competitor? When was the last time you asked yourself that question?  To be honest it doesn't really matter whether you know them or not because the real answer is everyone.  So how do you know if your service levels are good enough?   Today customers are far more aware of alternative suppliers and can take their business elsewhere with very little effort.   We can help you retain your current customers and attract new ones thus increasing your sales which we all know increases profit! It's really a no brainer! 
www.thesecretservice.co.uk